The very first thing your hotel guests see when they drive onto your property is your grounds. For better or worse, the work of your groundskeeping team sets the tone for the rest of your business. So, instead of sticking to the bare minimum, why not think of your hotel grounds as an extension of your other facilities.
Inside your hotel, each carpet color and piece of art on the wall is chosen to represent your company and the grounds should be no exception to that. SO here are a few ways that you might consider integrating your hotel brand into the design of your grounds.
Every business has its own style, some hotels are beachy and cool, while others have a more metropolitan vibe about them. Whatever it is that you’re trying to communicate with the design of your hotel should also be communicated with the design outside.
For instance, if your hotel is trying to give the impression of being a cozy southern retreat than you might consider adding colorful flowering gardens and soft, romantic water features. When the initial impression of your hotel matches the branding you're trying to achieve inside the building your guests will have a much better sense of who you are.
In addition to coordinating your groundskeeping efforts with the style of your hotel and its brand, it’s beneficial to integrate your brand's colors if at all possible. Choosing flowering trees and plants, hanging baskets and planters, and planting annuals that match the red and white in your branding creates a sense of continuity and draws the outside in (and vice versa). This, of course, isn’t a necessity, but it’s worth thinking about. If you’re planning to install new annuals outside your front entrance, what not buy some that match your hotel’s decor?
Integrating your branding into your landscaping plan is more than just about appearances. It’s also possible, and important to make sure that the mission and values of your hotel are a part of the planning process. For instance, if you believe in the importance of protecting the environment, you should plan accordingly. Purchase native plants, and install irrigation systems that are not wasteful. And, if equality and fair wages are central to your mission, it’s important to make sure that value is being supported in the hiring and salaries of your groundskeeping team as well as your commitment to groundskeeper safety. Your guests may not immediately notice this, but it’s worth hanging your hat on.
Hotel groundskeeping can tend to end up at the bottom of the priorities list for hotel managers. However, there are so many great ways that hotel grounds can be used to promote your brand to your customers. If you’d like to learn more about bringing your brand outdoors, or if you’d like assistance building a groundskeeping team you can be proud of, contact us today.