Hotels are getting a lot of competition these days from companies like VRBO and Airbnb. The homeowners who participate in these programs are often able to rent their rooms and homes for less than the cost of a hotel room due to lack of overhead. However, there are many significant benefits to renting hotel rooms and it’s important that your hotel management can identify those benefits and use them to your advantage.
Know Your Value And Market It
Hotels are able to provide amenities far over and above what most rentals by owners do. For hotels boasting free breakfasts, laundry and housekeeping services, and a pool, the average VRBO listing cannot compete. It’s important for your hotel staff to identify the specific benefits of booking your hotel over another rental and share them far and wide. Direct your marketing efforts around what makes renting your hotel room a better deal for your guests.
Hire Great Staff And Empower Them
Another thing VRBO renters miss out on is the connection with excellent staff members who make your visit fun and convenient. In your hotel, you can offer guests concierge services and well as advice on shopping, dining, and tourist attractions in the surrounding area. VRBO renters, on the other hand, are left to their own devices. And since we know that your staff is a great asset to your guests’ experience, make sure you have hired the best team and then empower them to serve your guests to the best of their ability.
Solicit Feedback From Guests
If it seems like your hotel guests aren’t pleased with your service and may be trickling off to find VRBO listings next time they visit, survey them to find out what you can do better to keep them coming back and to get insight into why more people aren’t staying with you. The best way to find out what your guests want is to ask them!
Take Advantage Of Your Corporate Connections
If you have the benefit of being connected with a large, well-respected hotel chain, take advantage of that connection as it builds confidence in your guests who are looking for a vetted company that they can put their confidence in. If at all possible, take the opportunity to celebrate the brand you are associated with.
Become A Presence In Your Community
If you want residents of your community to recommend your hotel to their friends and family who visit from out of town it’s important that they have an idea of who you are. Chances are good that they are aware that you exist and know where to find you. But do they know anything about your high level of service, and do they see your hotel management out in the community? This type of local engagement is especially meaningful in small and highly active communities.
As a member of the hotel management staff, you know better than anyone what makes your hotel a great investment for guest coming in from out of town. While vacation rentals have picked up in popularity over the last several years, there are many services and amenities they are simply not able to offer. Call us today if you’d like assistance in staffing your hotel so that it can compete against all competitors, big or small.